Marketing Management in Competitive Environments
Timeline
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February 5, 2025Experience start
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February 13, 2025Project Outline
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February 22, 2025Company Interview
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February 27, 2025Company Overview
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March 20, 2025Industry Analysis and Competitive Analysis
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March 27, 2025Environment Analysis
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May 2, 2025Experience end
Timeline
-
February 5, 2025Experience start
-
February 13, 2025Project Outline
Project outline due
-
February 22, 2025Company Interview
Interview the company to obtain information to complete step 1
☐ Company Background (industry, mission & history, # of employees, # of offices), Performance (revenue, profit, growth (CAGR), market share, stock price, costs), Customer metrics (# of customers - new versus existing, satisfaction metrics, repurchase behaviors, WOM, exchange channels), lifecycle
☐ Current 4Ps (Product: # of different ones, types, information & overview, marketing strategy)
☐ Promotion: at least 3 IMC/digital channels/types, spend, % of types
☐ Price: actual prices, level of price, & value offered
☐ Place: distribution/supply channels (% storefront/online), where can customers buy /
consume it, partnerships
☐ Current STP (who are their customers, target strategy, differentiation & competitiveness)
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February 27, 2025Company Overview
☐ Company Background (industry, mission & history, # of employees, # of offices), Performance (revenue, profit, growth (CAGR), market share, stock price, costs), Customer metrics (# of customers - new versus existing, satisfaction metrics, repurchase behaviors, WOM, exchange channels), lifecycle
☐ Current 4Ps (Product: # of different ones, types, information & overview, marketing strategy)
☐ Promotion: at least 3 IMC/digital channels/types, spend, % of types
☐ Price: actual prices, level of price, & value offered
☐ Place: distribution/supply channels (% storefront/online), where can customers buy /
consume it, partnerships
☐ Current STP (who are their customers, target strategy, differentiation & competitiveness)
-
March 20, 2025Industry Analysis and Competitive Analysis
☐ Company Competitive market analysis grid (3 competitors + company, 4+ categories) & perceptual map
☐ Company SWOT (strengths-internal, weaknesses-internal, opportunities-external, threats-external = minimum 3 in each section)
☐ Industry analysis: hierarchical industry levels, metrics (revenue, growth – CAGR, market share, future projections, ) size, segment types, historical/future growth, & development stage (note: this list does not include everything), STP
☐ Industry IMC/Social media usage
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March 27, 2025Environment Analysis
Evaluate environmental forces that influence success including political, economical, social/culture, technology, legal, and sustainability.
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April 17, 2025Identifying Gaps & Opportunities
Identifying Gaps, Opportunities, Recommendations
☐ Identify at least 3 issues/challenges found in steps 1-3
☐ Proposed US Rebranding Market Plan (max 3) that does not exist (logo, name, product, customer, new innovation, location, distribution, technology), additional supporting research
☐ New 4P’s, STP, and competitive landscape = perceptual map
☐ New Perceptual Map (e.g., Value – low/high by Price – low/high)
☐ Two customer and financial implications (e.g., future revenue, increase customer volume, etc.)
☐ Integrate a minimum of two framework
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May 2, 2025Group Marketing Plan & Presentation
Final presentation and market plan report combining the above sections.
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May 2, 2025Experience end
Experience scope
Categories
Customer segmentation Marketing analytics Competitive analysis Market expansion Marketing strategySkills
analytical skills strategic marketing communication constructive feedback marketing management marketing decision makingProvidence College’s Marketing Management in Competitive Environments MBA course provides students with a comprehensive understanding of strategic marketing principles, focusing on consumer decision-making and the creation of marketing plans aligned with organizational goals. Through this collaboration, learners will strengthen their analytical skills in customer, competitor, and company assessments, and develop strategic marketing recommendations in product, pricing, communication and distribution.
Employers are expected to engage in regular communication, provide pertinent information needed for project success, and attend the final presentation. Constructive feedback on students' work through the Riipen platform will be invaluable to help learners grow professionally and understand real-world expectations in marketing.
Learners
Team size may not exceed 6
Employers will receive:
- A comprehensive marketing plan outlining the students’ analysis, findings, and strategic recommendations. This includes a company overview, industry analysis, environmental analysis, and a summary of gaps/recommendations for future improvements.
- A final presentation where learners will present their project results and answer any questions, giving you insights into the proposed strategies and plans.
Project timeline
-
February 5, 2025Experience start
-
February 13, 2025Project Outline
-
February 22, 2025Company Interview
-
February 27, 2025Company Overview
-
March 20, 2025Industry Analysis and Competitive Analysis
-
March 27, 2025Environment Analysis
-
May 2, 2025Experience end
Timeline
-
February 5, 2025Experience start
-
February 13, 2025Project Outline
Project outline due
-
February 22, 2025Company Interview
Interview the company to obtain information to complete step 1
☐ Company Background (industry, mission & history, # of employees, # of offices), Performance (revenue, profit, growth (CAGR), market share, stock price, costs), Customer metrics (# of customers - new versus existing, satisfaction metrics, repurchase behaviors, WOM, exchange channels), lifecycle
☐ Current 4Ps (Product: # of different ones, types, information & overview, marketing strategy)
☐ Promotion: at least 3 IMC/digital channels/types, spend, % of types
☐ Price: actual prices, level of price, & value offered
☐ Place: distribution/supply channels (% storefront/online), where can customers buy /
consume it, partnerships
☐ Current STP (who are their customers, target strategy, differentiation & competitiveness)
-
February 27, 2025Company Overview
☐ Company Background (industry, mission & history, # of employees, # of offices), Performance (revenue, profit, growth (CAGR), market share, stock price, costs), Customer metrics (# of customers - new versus existing, satisfaction metrics, repurchase behaviors, WOM, exchange channels), lifecycle
☐ Current 4Ps (Product: # of different ones, types, information & overview, marketing strategy)
☐ Promotion: at least 3 IMC/digital channels/types, spend, % of types
☐ Price: actual prices, level of price, & value offered
☐ Place: distribution/supply channels (% storefront/online), where can customers buy /
consume it, partnerships
☐ Current STP (who are their customers, target strategy, differentiation & competitiveness)
-
March 20, 2025Industry Analysis and Competitive Analysis
☐ Company Competitive market analysis grid (3 competitors + company, 4+ categories) & perceptual map
☐ Company SWOT (strengths-internal, weaknesses-internal, opportunities-external, threats-external = minimum 3 in each section)
☐ Industry analysis: hierarchical industry levels, metrics (revenue, growth – CAGR, market share, future projections, ) size, segment types, historical/future growth, & development stage (note: this list does not include everything), STP
☐ Industry IMC/Social media usage
-
March 27, 2025Environment Analysis
Evaluate environmental forces that influence success including political, economical, social/culture, technology, legal, and sustainability.
-
April 17, 2025Identifying Gaps & Opportunities
Identifying Gaps, Opportunities, Recommendations
☐ Identify at least 3 issues/challenges found in steps 1-3
☐ Proposed US Rebranding Market Plan (max 3) that does not exist (logo, name, product, customer, new innovation, location, distribution, technology), additional supporting research
☐ New 4P’s, STP, and competitive landscape = perceptual map
☐ New Perceptual Map (e.g., Value – low/high by Price – low/high)
☐ Two customer and financial implications (e.g., future revenue, increase customer volume, etc.)
☐ Integrate a minimum of two framework
-
May 2, 2025Group Marketing Plan & Presentation
Final presentation and market plan report combining the above sections.
-
May 2, 2025Experience end
Project Examples
Requirements
Projects best suited for this experience involve real-world marketing challenges and opportunities. Ideal projects allow students to engage in comprehensive analysis, strategy creation, and actionable planning to address the marketing needs of an organization.
- Brand Positioning Analysis – Conduct a full analysis of your brand’s positioning and recommend improvements to differentiate it from competitors.
- Consumer Insights for New Product Launch or New Segments – Investigate consumer preferences and needs to guide the development and launch strategy for a new product/segment.
- Marketing Strategy for Digital Channels – Develop a digital marketing strategy for reaching target audiences on social media, email, and other online channels.
- Pricing Strategy Optimization – Analyze current pricing structures and recommend adjustments to align with market demand and competitor pricing.
- Market Expansion Feasibility Study – Conduct a feasibility study for expanding into a new regional or international market.
- Professor is open to integrating an existing challenge.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Can you provide background information or access to relevant data required for analysis?
How frequently can you meet with student groups for updates and feedback?
What are the expectations of deliverables?
Timeline
-
February 5, 2025Experience start
-
February 13, 2025Project Outline
-
February 22, 2025Company Interview
-
February 27, 2025Company Overview
-
March 20, 2025Industry Analysis and Competitive Analysis
-
March 27, 2025Environment Analysis
-
May 2, 2025Experience end
Timeline
-
February 5, 2025Experience start
-
February 13, 2025Project Outline
Project outline due
-
February 22, 2025Company Interview
Interview the company to obtain information to complete step 1
☐ Company Background (industry, mission & history, # of employees, # of offices), Performance (revenue, profit, growth (CAGR), market share, stock price, costs), Customer metrics (# of customers - new versus existing, satisfaction metrics, repurchase behaviors, WOM, exchange channels), lifecycle
☐ Current 4Ps (Product: # of different ones, types, information & overview, marketing strategy)
☐ Promotion: at least 3 IMC/digital channels/types, spend, % of types
☐ Price: actual prices, level of price, & value offered
☐ Place: distribution/supply channels (% storefront/online), where can customers buy /
consume it, partnerships
☐ Current STP (who are their customers, target strategy, differentiation & competitiveness)
-
February 27, 2025Company Overview
☐ Company Background (industry, mission & history, # of employees, # of offices), Performance (revenue, profit, growth (CAGR), market share, stock price, costs), Customer metrics (# of customers - new versus existing, satisfaction metrics, repurchase behaviors, WOM, exchange channels), lifecycle
☐ Current 4Ps (Product: # of different ones, types, information & overview, marketing strategy)
☐ Promotion: at least 3 IMC/digital channels/types, spend, % of types
☐ Price: actual prices, level of price, & value offered
☐ Place: distribution/supply channels (% storefront/online), where can customers buy /
consume it, partnerships
☐ Current STP (who are their customers, target strategy, differentiation & competitiveness)
-
March 20, 2025Industry Analysis and Competitive Analysis
☐ Company Competitive market analysis grid (3 competitors + company, 4+ categories) & perceptual map
☐ Company SWOT (strengths-internal, weaknesses-internal, opportunities-external, threats-external = minimum 3 in each section)
☐ Industry analysis: hierarchical industry levels, metrics (revenue, growth – CAGR, market share, future projections, ) size, segment types, historical/future growth, & development stage (note: this list does not include everything), STP
☐ Industry IMC/Social media usage
-
March 27, 2025Environment Analysis
Evaluate environmental forces that influence success including political, economical, social/culture, technology, legal, and sustainability.
-
April 17, 2025Identifying Gaps & Opportunities
Identifying Gaps, Opportunities, Recommendations
☐ Identify at least 3 issues/challenges found in steps 1-3
☐ Proposed US Rebranding Market Plan (max 3) that does not exist (logo, name, product, customer, new innovation, location, distribution, technology), additional supporting research
☐ New 4P’s, STP, and competitive landscape = perceptual map
☐ New Perceptual Map (e.g., Value – low/high by Price – low/high)
☐ Two customer and financial implications (e.g., future revenue, increase customer volume, etc.)
☐ Integrate a minimum of two framework
-
May 2, 2025Group Marketing Plan & Presentation
Final presentation and market plan report combining the above sections.
-
May 2, 2025Experience end