International Marketing Plan
Timeline
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January 14, 2025Experience start
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January 24, 2025Initial Meeting
-
February 16, 2025International Marketing Plan Proposal MPP submission
-
March 25, 2025Submitting the final International Marketing Plan
-
March 27, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
February 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
March 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
March 27, 2025Experience end
Experience scope
Categories
Customer segmentation Marketing analytics Data analysis Marketing strategySkills
marketing research data analysis sales advertisement financeCompanies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following.
- Mission and vision (based on the business owner's or executives' provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Integrated Marketing Communication (IMC) plan.
- Marketing plan performance evaluation matrix.
Learners
- Gaining knowledge about the company's marketing status and issues on hand.
- Clarifying international marketing goals and expantion (SMART).
- Setting up strategies and plans to reach those goals.
- And creating metric systems for measuring the achievements upon set goals in different time periods.
- The rest would be negotiable.
Project timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
-
February 16, 2025International Marketing Plan Proposal MPP submission
-
March 25, 2025Submitting the final International Marketing Plan
-
March 27, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
February 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
March 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
March 27, 2025Experience end
Project Examples
Requirements
- Research
- Market Intelligence
- Data analysis
- International marketing strategy setting
- International marketing plan setting
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Is the business operational?
How many employee do you have?
What is your business annual turnover?
Are you looking for talented staff to employ in marketing, sales, and business development? If so how many people?
If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
-
February 16, 2025International Marketing Plan Proposal MPP submission
-
March 25, 2025Submitting the final International Marketing Plan
-
March 27, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 24, 2025Initial Meeting
In this meeting:
- The client will introduce this international marketing plan's business, challenges, and key objectives.
- The student's team leader will ask questions.
- The client will share all the required information, useful data, and files with team leaders.
-
February 16, 2025International Marketing Plan Proposal MPP submission
The first draft of the International Marketing Plan Proposal will be shared with the client.
-
March 25, 2025Submitting the final International Marketing Plan
All International Marketing Plan files will be shared with the client, and the chosen group/groups will present their plan.
-
March 27, 2025Experience end