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Marketing innovation and business /Stratégie d'affaires et innovation marketing

300-301-A1
Closed
Collège André-Grasset
Collège André-Grasset
Montreal, Quebec, Canada
Marie-Maxime Bastien
Educator
(5)
2
Timeline
  • March 15, 2021
    Experience start
  • March 19, 2021
    Project Scope Meeting
  • March 19, 2021
    Project Scope Meeting
  • March 19, 2021
    Project Scope Meeting
  • April 27, 2021
    Experience end
Experience
6/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Accounting Market research Product or service launch Marketing strategy
Skills
competitive analysis sales & marketing business consulting marketing strategy research
Learner goals and capabilities

Second year college (CEGEP) students in Business Administration working in small groups will apply their knowledge in marketing (basics of business, accounting and economics) to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation. /

Dans le cadre du cours de Démarche d'intégration des acquis en sciences humaines, les étudiants pré-universitaires dans le profil Administration et le monde des affaires travailleront en équipe pour appliquer les notions acquises au collégial (cours de marketing, comptabilité, entreprise) pour aider votre entreprise à identifier et saisir des opportunités, développer un plan marketing ou vous aider à identifier des solutions à une problématique. Les étudiants pourront analyser votre stratégie Web et vous proposer des recommandations.

Learners

Learners
Diploma
Any level
20 learners
Project
12 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Students will submit a pdf slide deck summarizing their key findings and recommendations to share with your employees. / Les étudiants pourront vous remettre un rapport détaillé ou une présentation (diapositives) des principales recommandations que vous pourrez utiliser à l'interne . Ils présenteront leur projet lors d'une rencontre virtuelle.

Project timeline
  • March 15, 2021
    Experience start
  • March 19, 2021
    Project Scope Meeting
  • March 19, 2021
    Project Scope Meeting
  • March 19, 2021
    Project Scope Meeting
  • April 27, 2021
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

Perform an in-dept internal and external SWOT analysis to identify opportunities.Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).Social Media: An analysis of how to leverage social media channels to reach different customer groups.Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads.Analysis and recommandations on your web strategy and website design. /

Voici quelques exemples:

Les étudiants pourront faire une analyse de l'environnement interne et externe de votre organisation pour ainsi identifier des opportunités. Ils pourront aussi identifier des pistes de solution pour tirer le maximum de votre stratégie actuelle tout en suggérant des nouvelles avenues. Une analyse de votre mix marketing (produit, prix, distribution, communication) pourrait aussi être réalisée. L'utilisation des médias sociaux pour atteindre différents groupes cible, la stratégie de communication, le design du site web et autres stratégies pourraient être revues avec de nouvelles idées de jeunes créatifs!

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Be available for a projet presentation meeting where students will present the final projet and you will give them feedback.