Applied Marketing Strategies
Vancouver, British Columbia, Canada
Experience
1/1 project matches
Dates set by teams
Preferred companies
Anywhere
Any company type
Any industries
Experience scope
Categories
Market research Operations Competitive analysis Product managementSkills
performance analysis applied marketing customer insights marketing social media content marketing strategies brand positioning consumer behaviour market research digital marketingThis experience is designed for learners who are developing practical marketing skills and strategies. Participants in this program are equipped with foundational knowledge in marketing principles, digital marketing tactics, and consumer behavior analysis. They are capable of applying these skills to real-world projects, helping companies enhance their marketing efforts through innovative and data-driven approaches. Learners will work on projects that allow them to translate classroom knowledge into actionable marketing strategies, providing tangible value to industry partners.
Learners
Learners
Undergraduate
Intermediate levels
30 learners
Project
50 hours per learner
Learners self-assign
Teams of 5
- Comprehensive marketing campaign plans
- Social media content calendars and strategies
- Market research reports and consumer insights
- Brand positioning and messaging frameworks
- Performance analysis and optimization recommendations
Project Examples
Requirements
- Developing a social media strategy for a product launch
- Conducting market research to identify new customer segments
- Creating a content marketing plan for increased brand engagement
- Designing a digital advertising campaign to boost online sales
- Analyzing competitor marketing strategies and providing recommendations
- Crafting a brand messaging guide for consistent communication
- Evaluating the effectiveness of current marketing efforts and suggesting improvements
- Building a customer journey map to enhance user experience