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Strategic Marketing Consultancy

D100
Closed
Simon Fraser University (SFU)
Simon Fraser University (SFU)
Vancouver, British Columbia, Canada
Lesley Duncan
Operations Director
(1)
1
Timeline
  • September 20, 2021
    Experience start
  • September 21, 2021
    Companies make short presentations to match students with projects
  • October 7, 2021
    1st progress check-in meeting (date approx)
  • November 22, 2021
    2nd progress check-in (date approx)
  • December 11, 2021
    Experience end
Experience
1/5 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any
Agriculture, Technology, Energy, Trade & international business, It & computing, Sports & fitness

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
business consulting business strategy marketing strategy strategy market research
Learner goals and capabilities

Student-consultant groups will develop a tailored strategy addressing challenges or opportunities related to commercializing products, developing new markets, market research, marketing communications, business model validation and more.

Learners

Learners
Undergraduate
Any level
35 learners
Project
50 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Student group present their findings at the end of term and submit a report. Many groups meet with partner organizations for follow-up.

Final deliverables include:

  • A 15-page written report.
  • A PowerPoint presentation.
Project timeline
  • September 20, 2021
    Experience start
  • September 21, 2021
    Companies make short presentations to match students with projects
  • October 7, 2021
    1st progress check-in meeting (date approx)
  • November 22, 2021
    2nd progress check-in (date approx)
  • December 11, 2021
    Experience end

Project Examples

Requirements

Starting this September, a group of four or five business students at SFU's Surrey campus will spend approximately 200 cumulative hours over the course of the semester collaborating with your organization to address the unique marketing needs of a specific project that you identify.

Through the students' work, your organization will gain valuable insights and recommendations on the best course of action to reach your goals and objectives.

Projects areas of focus may include, but are not limited to:

  • Conducting market research.
  • Surveying potential customers and talking with focus groups.
  • Identifying and evaluating potential customer profiles and markets.
  • Developing value propositions and use cases for specific market segments.
  • Conducting value chain analysis and auditing partner profiles.
  • Developing a competitive matrix.
  • Validating business models.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a 1-hour interview (virtual, phone, or in person) to kick off the project and share background information with the student(s).

Be responsive to periodic emails or phone calls over the duration of the project to address students' questions or provide additional information.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

Be available on Sept 20th between 2-5pm PDT to pitch the company and project to the students.