International Market Consulting Plan
Timeline
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May 15, 2020Experience start
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January 23, 2020Phase 1 Project Plan
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March 3, 2020Phase 2 : Project Execution
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April 18, 2020Phase 3: Final Outcome
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July 1, 2020Experience end
Timeline
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May 15, 2020Experience start
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January 23, 2020Phase 1 Project Plan
Students will meet with the organization's representatives (in person or remote) to devise the project scope and prepare a detailed plan of completion of the project
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March 3, 2020Phase 2 : Project Execution
Students will be working on the deliverables outlined in phase 1. Teams will periodically check in with organizations representatives throughout the semester to make sure their preliminary solutions are on track and up to date. Students will present their findings either to an organization representative or in front of the class.
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April 18, 2020Phase 3: Final Outcome
Students will have a detailed report completed on all their analysis gathered throughout the semester. The report will feature detailed recommendations after deeply exploring all the topics outlined in phase 1. Students will also present their results to you at a set date (in-person or remote)
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July 1, 2020Experience end
Experience scope
Categories
Market research Operations Project managementSkills
international expansion international business strategy strategy market research consumer researchStudent-researchers will research and compare potential countries for your organization to expand into and develop a global entry strategy.
Learners
Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report and Presentation: Students will submit a detailed report on the outcomes of the project with in-depth exploration and recommendations on the topics outlined. Teams will also present their results to you, in person when possible.
Project timeline
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May 15, 2020Experience start
-
January 23, 2020Phase 1 Project Plan
-
March 3, 2020Phase 2 : Project Execution
-
April 18, 2020Phase 3: Final Outcome
-
July 1, 2020Experience end
Timeline
-
May 15, 2020Experience start
-
January 23, 2020Phase 1 Project Plan
Students will meet with the organization's representatives (in person or remote) to devise the project scope and prepare a detailed plan of completion of the project
-
March 3, 2020Phase 2 : Project Execution
Students will be working on the deliverables outlined in phase 1. Teams will periodically check in with organizations representatives throughout the semester to make sure their preliminary solutions are on track and up to date. Students will present their findings either to an organization representative or in front of the class.
-
April 18, 2020Phase 3: Final Outcome
Students will have a detailed report completed on all their analysis gathered throughout the semester. The report will feature detailed recommendations after deeply exploring all the topics outlined in phase 1. Students will also present their results to you at a set date (in-person or remote)
-
July 1, 2020Experience end
Project Examples
Requirements
Beginning this January, groups of 5 students will work on strategic analysis and global entry plan for your organization.
The student-researchers will compare the favorability of up to two foreign countries, making recommendations on where to expand and providing strategic insights. Students will make recommendations on tactics such as a licensing model or the set-up of a wholly-owned subsidiary.
If you have considered expanding globally, or are already launching international expansion plans, students can assist in the market research and analysis to inform your decision-making.
Student-researchers will provide data and recommendations on the following:
- Recommended mode of entry for a country you are currently not established in.
- Solutions for global production and supply chain management.
- Distribution channels.
- Marketing and communication strategy in the new country.
- Retail concentration and competitive analysis.
Note:
- Ohio-based companies or companies with business operations in Ohio preferred but not required.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Attend presentation in person (or remotely) at the mid way point in March and the conclusion of the project (Preferred, not mandatory).
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students questions or provide additional information.
Timeline
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May 15, 2020Experience start
-
January 23, 2020Phase 1 Project Plan
-
March 3, 2020Phase 2 : Project Execution
-
April 18, 2020Phase 3: Final Outcome
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July 1, 2020Experience end
Timeline
-
May 15, 2020Experience start
-
January 23, 2020Phase 1 Project Plan
Students will meet with the organization's representatives (in person or remote) to devise the project scope and prepare a detailed plan of completion of the project
-
March 3, 2020Phase 2 : Project Execution
Students will be working on the deliverables outlined in phase 1. Teams will periodically check in with organizations representatives throughout the semester to make sure their preliminary solutions are on track and up to date. Students will present their findings either to an organization representative or in front of the class.
-
April 18, 2020Phase 3: Final Outcome
Students will have a detailed report completed on all their analysis gathered throughout the semester. The report will feature detailed recommendations after deeply exploring all the topics outlined in phase 1. Students will also present their results to you at a set date (in-person or remote)
-
July 1, 2020Experience end