Nipissing University
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Small Business Management

BUSI 660
Open Closing on September 28, 2025 / 2 spots left
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Bibigul Amirova
Bibigul Amirova
Assistant Professor
(5)
6
Timeline
  • September 29, 2025
    Experience start
  • December 8, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Canada
Sole proprietorship, Small to medium enterprise
Business & management, Consumer goods & services, Education, Environment

Experience scope

Categories
Customer segmentation Market research Competitive analysis Market expansion Marketing strategy
Skills
marketing operations growth strategies master of business administration (mba)
Learner goals and capabilities

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks, conduct market and industry research, and develop strategic recommendations tailored to a business’s needs.

By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.

Learners

Learners
Post-graduate
Intermediate levels
35 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Expected Outcomes for Learners

  • Gain hands-on consulting experience with Canadian businesses within a 10-week term.
  • Apply advanced concepts in AI marketing, sustainable business practices, and pricing psychology.
  • Strengthen skills in industry research, proposal writing, and delivering professional consulting reports.
  • Develop client-facing communication skills through presentations and iterative proposal revisions.
  • Learn how consulting projects can connect to broader research and case study development.

Deliverables for the Employer

  • Industry Analysis Report – sector overview, competitive benchmarking, and emerging trends (AI, sustainability, pricing).
  • Consulting Proposal (initial and revised) – defining the business problem, scope, and approach.
  • Final Consulting Report – strategic recommendations with supporting research and analysis.
  • Client Presentation – summary of findings and actionable next steps.


Project timeline
  • September 29, 2025
    Experience start
  • December 8, 2025
    Experience end

Project examples

AI-driven marketing adoption strategies (chatbots, predictive analytics, personalization tools).

Sustainable marketing and branding recommendations for eco-friendly products or services.

Pricing psychology assessments (anchoring, framing, bundling) to optimize revenue and customer engagement.

Market entry or growth strategies that integrate sustainability and consumer expectations.

Digital marketing benchmarking and recommendations (SEO, online advertising, AI campaign improvements).

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Multiple choice
    Are you available for a brief video call to discuss the project scope before term starts?  *
    • Yes, I am available.
    • No, I prefer to communicate via email/messages.
    • Other (please specify).
  • Q2 - Multiple choice
    Have you previously worked with learners, interns, or student consultants?  *
    • Yes, and it was a positive experience.
    • Yes, but we faced some challenges.
    • No, this will be our first time.
  • Q3 - Text long
    What are the key challenges or business objectives you’d like students to focus on?  *
  • Q4 - Multiple choice
    How often do you plan to communicate with students throughout the project?  *
    • Weekly check-ins
    • Bi-weekly check-ins
    • Only at key milestones (proposal, report, and final presentation)
  • Q5 - Multiple choice
    Will you be able to provide a dedicated contact person to address student questions and provide feedback?  *
    • Yes, I can commit to [weekly/bi-weekly] sessions.
    • Yes, but I prefer to communicate asynchronously via email/messages.
    • No, but another team member will be the main point of contact.
  • Q6 - Multiple choice
    Which student deliverables are you willing to review and provide feedback on? (Select all that apply)  *
    • Project Proposal (Mid-Term Review) – A document outlining the business problem and research plan.
    • Revised Proposal – A refined proposal based on instructor feedback.
    • Final Report – A detailed document with research findings and recommendations.
    • Final Presentation – A live/recorded student presentation of business recommendations.
    • + 1 options
  • Q7 - Multiple choice
    Are there any intellectual property considerations or confidentiality restrictions for this project?  *
    • Yes, students will need to sign an NDA.
    • No, there are no restrictions.
    • Other (please specify).
  • Q8 - Multiple choice
    Are there any specific resources, internal data, or tools that learners will need to complete the project successfully?  *
    • Yes (please specify).
    • No, students will conduct external research.
  • Q9 - Multiple choice
    Would you like to be involved in the students' research process (e.g., providing access to internal reports, customer insights, or operational data)?  *
    • Yes, I can share relevant business data.
    • No, I prefer students to conduct external market research.
  • Q10 - Multiple choice
    Are you open to working with MBA students who will act as consultants, applying business research and analytical frameworks to address your challenges?  *
    • Yes, I’m excited about this collaboration!
    • I have some concerns and would like to discuss them further.
  • Q11 - Text long
    Any additional expectations or comments about how students can best support your business?  *