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Brand Audit and Marketing Strategy

MRKT 620
Closed
Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Vancouver, British Columbia, Canada
Elisa Chan
Assistant Professor
3
Timeline
  • September 17, 2020
    Experience start
  • December 4, 2020
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Small to medium enterprise, Family-Owned
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing sales & marketing business consulting marketing strategy research
Learner goals and capabilities

Student teams in the Branding course at Vancouver NYIT will work in collaboration with your organization to analyze your brand and create a marketing strategy plan based on the brand analysis.

Learners

Learners
Graduate
Any level
20 learners
Project
30 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Deliverables could include any or all of the following, to be discussed prior to the commencement of the project.

  • An oral (or video) presentation of the completed project
  • A report summarizing process and findings (i.e., the brand audit and recommendations)
  • Other brand management or marketing-related insights generated by student teams, as a result of this project.
Project timeline
  • September 17, 2020
    Experience start
  • December 4, 2020
    Experience end

Project Examples

Requirements

Beginning in mid-September, a group of student-consultants will spend 30 hours developing research-based recommendations to improve your brand's success.

Based on the information you provide and the research conducted, student-consultants will provide recommendations and develop an actionable marketing strategy plan with the following components:

  • A brand audit (i.e., brand inventory, brand exploratory if sufficient amount of consumer data is available, etc.)
  • Current brand strategy analysis and evaluation
  • Strategic and tactical recommendations to create and maintain your brand (e.g., an Integrated Marketing Communication plan for positioning of a new or repositioning of an existing brand)

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Have dedicated contact to interact with the students and any answer questions.

Be willing to evaluate and offer feedback to the work products of TWO finalist teams.