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Business Challenge 2020: Digital and Social Media Strategy

Business Challenge
Closed
Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Vancouver, British Columbia, Canada
Elisa Chan
Assistant Professor
3
Timeline
  • October 1, 2020
    Experience start
  • October 2, 2020
    Launch Date
  • November 16, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing sales & marketing marketing strategy research
Learner goals and capabilities

In this Business Challenge, student teams will come up with a digital and social media strategy for your company. They will also develop a branding campaign and provide sample creatives for selected platforms (e.g., Google Ads, Images, Twitter, etc.).

Learners

Learners
Graduate
Any level
20 learners
Project
20 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables

A report including the following sections:

1. A digital and social media marketing strategy

2. A branding campaign on digital and social platforms

3. Sample creatives for selected platforms (e.g., Google Ads, Images, Twitter, etc.)

4. Presentation (Pre-recorded)

Project timeline
  • October 1, 2020
    Experience start
  • October 2, 2020
    Launch Date
  • November 16, 2020
    Experience end

Project Examples

Requirements

- marketing strategy

- promotion strategy

- digital and social media strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide feedback.

Company-branded merchandises.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a brief intro about the company and the business challenge. (Conference call/pre-recorded)

Potential internship opportunity for the winning team to help implement the branding campaign.