Digital Marketing Strategy

MRKT623
Closed
University Canada West
Vancouver, British Columbia, Canada
Houman Sanandaji (Sasha)
Business School Faculty
(8)
5
Timeline
  • April 25, 2022
    Experience start
  • June 14, 2022
    Final Report and Presentation Delivery
  • June 14, 2022
    Experience end
Experience
2/5 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Learner goals and capabilities

This semester students work on managing digital marketing activities by exploring the process of planning and executing the digital marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Learners

Learners
Post-graduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit:

  • Report
  • Online presentation

Project Deliverables:

There will be five groups of students working on your project and each will deliver one of the following parts of the digital marketing planning for your company.

  • Digital marketing foundation
  • SEO
  • Paid search marketing
  • Email marketing
  • Social media marketing
  • Mobile marketing
  • Digital strategy

Each group will provide a final report and presentation that provides in-depth explanation on each of the chosen categories.

Project timeline
  • April 25, 2022
    Experience start
  • June 14, 2022
    Final Report and Presentation Delivery
  • June 14, 2022
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Digital marketing foundation
  • SEO
  • Paid search marketing
  • Email marketing
  • Social media marketing
  • Mobile marketing
  • Digital strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox