Digital Marketing Strategy
Timeline
-
January 28, 2022Experience start
-
February 17, 2022Group Project Proposal
-
March 17, 2022Experience end
Timeline
-
January 28, 2022Experience start
-
February 17, 2022Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
March 17, 2022Experience end
Experience scope
Categories
Communications Market research Product or service launch Marketing strategy MediaSkills
digital marketing competitive analysis sales & marketing business consulting marketing strategyThis semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Learners
Students will submit a detailed report (Digital Marketing Plan) including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
10-15 minute presentation of key findings and recommendations.
Project timeline
-
January 28, 2022Experience start
-
February 17, 2022Group Project Proposal
-
March 17, 2022Experience end
Timeline
-
January 28, 2022Experience start
-
February 17, 2022Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
March 17, 2022Experience end
Project Examples
Requirements
Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:
- Situation / Competitive Analysis
- Digital marketing strategy
- Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
- Web analytics, evaluation and control of the digital marketing plan
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation / action plan
- Conclusion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 28, 2022Experience start
-
February 17, 2022Group Project Proposal
-
March 17, 2022Experience end
Timeline
-
January 28, 2022Experience start
-
February 17, 2022Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
March 17, 2022Experience end