Nipissing University
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GREEN MARKETING/ CORPORATE SOCIAL RESPONSIBILITY

MRKT 630
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez
He / Him
Marketing Faculty
(4)
6
Timeline
  • October 29, 2021
    Experience start
  • November 6, 2021
    Project Scope Meeting
  • December 12, 2021
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Communications Marketing strategy
Skills
corporate social responsibility marketing marketing planning
Learner goals and capabilities

Students will develop a green or sustainable marketing plan. The core tactical element is a corporate social responsibility program

Learners

Learners
Graduate
Any level
5 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Environmental analysis

Green marketing plan

Corporate social responsibility plan and campaign

Project timeline
  • October 29, 2021
    Experience start
  • November 6, 2021
    Project Scope Meeting
  • December 12, 2021
    Experience end

Project Examples

Requirements

1. Identify and apply sustainability marketing theories in different types of organisations.

2. Formulate sustainable marketing strategies leading to providing exceptional customer value.

3. Analyse critically and apply the GREEN framework (the globalised marketplace of value exchange, responsible environmental behaviour for current and future generations, equitable sustainable business practices, ethical, sustainable consumption, and necessary quality of life and well-being) as a holistic approach to sustainability from the marketing perspective

4. To identify and apply ethical and social issues in the context of sustainable marketing practices.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question

    A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

  • question

    A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

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