Content Quality and Brand Identity: This element allows it, clearly communicating the idea of the brand as the product of a farm, as well as stressing the fact that they are award winners. This kind of approach is best to target audiences that would love to find brands that they can rely on in terms of health. They should probably further distinguish the concept by overemphasizing the “Canadian” aspect to make people feel closer to the product and be proud owners of a distinctly Canadian brand. For instance, application of extraordinary harvests in Canada or methods of producing meals could be compelling. 2. Visual Storytelling: The used images depict joy while enhancing the diversity in shots may make the brand story more relatable and appealing, e.g., close-ups of the products, farmers, and customers. 3. Engagement Strategy: These are some tips, and I particularly like those that create a sense of interaction with viewers: Whether you are posting a poll, a quiz, or some behind-the-scenes materials. But it is suggested to start using user content to enhance people’s trust in the community and their loyalty to it.