The general process of communicating the ideology and values of the company went very well, including what the goals of the company were. Although there were some slight issues regarding technological differences and capabilities, working to resolve these issues presented a challenge of willingness to work together and a lack of professionalism concerning communication. With limited communication throughout attempting to resolve any problems, communications from the owner quickly shifted to such a manner that was overly harsh, attacking, self-centered, and disproportionate to the situation. With our team doing our best under the circumstances, this result became demoralizing when this ultimately could have been avoided through the willingness of both parties to work together to address the challenges faced and a more constructive and empathetic approach to communicating issues.