Wouessi Inc. is seeking to revitalize its brand presence and expand its market reach through a comprehensive rebranding and marketing strategy. This project offers learners the opportunity to apply their classroom knowledge in branding, design, and digital marketing. The primary goal is to refresh Wouessi's visual identity, enhance its website, and execute effective digital marketing campaigns. Learners will conduct a brand audit, redesign visual elements, and ensure consistent branding across all platforms. Additionally, they will revamp the website for improved user experience and SEO, and develop a strategic social media plan to boost engagement and visibility. This project is designed to be completed by a team of learners within a single academic program, focusing on branding and digital marketing skills.

The project deliverables include a refreshed visual identity, encompassing a new logo, color scheme, and typography. Learners will also deliver a redesigned and optimized website, updated marketing collateral, and successful execution of digital campaigns. Additionally, they will provide an analytics report highlighting campaign performance and offering data-driven recommendations for future optimizations.