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word-craft - Influencer Engagement and Outreach

Closed
word-craft inc.
word-craft inc.
West Pubnico, Nova Scotia, Canada
Ingrid Deon
Employer
(1)
1
Project
Academic experience
70 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy
Skills
brand awareness social media marketing
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

word-craft inc. is a female-led social media marketing agency. We're looking for a student to help us develop our influencer outreach program for a number of our clients.

We work with large corporations as well as small businesses across Canada. Our student will be in charge of managing lists of influencers in different industries and will be engaging those influencers to increase brand awareness for our clients. This could include following influencers, liking and commenting on their posts, sending them curated packages, reposting influencer-created content, etc.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

1

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Curating lists of influencers in different industries (health/fitness, pets, foodies and crafters)
  • Engaging with influencers on Instagram on a regular basis
  • Measuring results in a report

UNIQUE ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS :

  • Marketing
  • Writing
  • Analytics

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Ingrid Deon

Deliverables
No deliverables exist for this project.

About the company

Company
http://www.word-craft.ca
West Pubnico, Nova Scotia, Canada
Marketing & advertising

word-craft is a social media marketing agency that specializes in creating robust social media strategies, content creation and engaging community management. We're a team of three talented women from the South Shore of Nova Scotia and we work with large corporations such as Nestlé Canada, Kraft Heinz Canada and Manulife Bank, as well as smaller businesses across Canada.