To develop a comprehensive and targeted social media strategy that aligns with Seges Markets’ business objectives, enhances brand positioning, and effectively engages the target audience across multiple platforms, ultimately driving higher levels of awareness, customer interaction, and conversions.

To create high-quality, compelling content tailored to the identified strategy, designed to resonate with the target audience and reflect the brand’s values and voice. The content should effectively communicate key messages, promote engagement, and encourage social sharing to increase reach and influence.

Social Media Strategy Development:

• Conduct a Social Media Audit:
• Review Seges Markets' existing social media profiles to evaluate content performance, engagement rates, and audience demographics.
• Identify key competitors and analyze their social media strategies, content types, and engagement tactics.
• Deliverable: A comprehensive audit report highlighting strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Define Social Media Goals and KPIs:
• Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for social media growth, engagement, and conversions.
• Identify key performance indicators (KPIs) for measuring success, such as follower growth, engagement rate, website traffic, and lead generation.
• Deliverable: A document outlining social media goals and corresponding KPIs.

Content Creation and Planning:

• Develop a Content Strategy and Calendar:
• Create a content strategy that outlines themes, topics, and content types (e.g., infographics, videos, blog posts) that align with Seges Markets' brand and audience interests.
• Develop a 3-month content calendar with detailed scheduling, including post frequency, captions, hashtags, and platform-specific considerations.
• Deliverable: A content strategy document and a 3-month content calendar.

Produce Engaging Content:

• Design and develop engaging multimedia content, such as graphics, short videos, and educational posts, that align with the strategy.
• Ensure content is optimized for each platform, considering format, dimensions, and platform algorithms.
• Deliverable: A set of 10-15 content pieces ready for publishing, including visuals, captions, and relevant hashtags.

Initial Campaign Launch and Assessment:

• Launch a Mini Campaign:
• Execute a mini social media campaign using the created content to test engagement and audience response.
• Monitor real-time analytics to track performance against the established KPIs.
• Deliverable: A report summarizing the campaign results, insights, and initial recommendations for adjustments.