Canadian Market Entry Plan
Project scope
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategySkills
financial statements project planning cash flow statements marketing marketing planning business administrationA European coffee Franchise with over 150 locations including a recently opened franchise in Germany is considering opening a Canadian Franchise. This project is to inform the local Canadian contact on the end to end market entry feasibility
KEY PROJECT ACTIVITIES may include:
- Market entry feasibility considering competition, positioning and current Covid lockdowns and increased labour costs etc
- Marketing Plan
- High level project plan
- Projected financial statements for the initial franchise store and additional franchises
- A projected financial statement (Franchise and store level P&L, Cash Flow Statements)
- Store level financial statements for a standardized store (100sq ft store or other standardized measure)
- Legal/Regulatory requirements and associated costs
- Potential store locations
- Go / No Go recommendation
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS may include:
• Marketing specialization
• Business Administration
• Some financial statements expertise
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET may include:
• Marketing Plan
• Financial Statements
• Project Plan
About the company
Nelion Strategy Incorporated is a social enterprise that supports non-profits and grassroots groups to better meet the needs of the Black community while still meeting funding obligations. We are committed to helping these organizations achieve their goals and reach their full potential.
Our unique value proposition is our ability to provide tailored support that meets the specific needs of our clients.
Our mission is to create opportunities for Black communities worldwide, and our vision is to be the leading provider of social impact solutions.