Positions available: 2 students

The primary focus for the students will be to:

• Conduct an audit of our current social media presence
• Conduct market research, identify our ideal target market and key messaging
• Develop and implement strategies for improving our online presence and increasing engagement
• Write and review website content
• Write blog articles, newsletters and other content pieces on assigned topics
• Evaluate recent successful user-generated campaigns, preferably in our sector
• Identify media outlets that are most beneficial to share our story

Our goal at the end of this experience is for the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

We will ensure the student has a clear understanding of: (1) our company's strategic objectives and (2) his/her responsibilities and involvement in different projects. In addition, the expected outcomes will be clearly stated. The student will have a company representative to work with, who will monitor the student's activity and performance. The representative will provide guidance and constructive feedback to the student. Periodic formal meetings will be set up with the student.