Honam Naturals aims to improve its online visibility and attract more organic traffic by optimizing the SEO of its website. The current web content requires enhancement to better align with SEO best practices. The project involves analyzing the existing content, identifying areas for improvement, and implementing changes to enhance search engine rankings. Learners will apply their knowledge of SEO strategies, keyword research, and content optimization to achieve these goals. The project will provide an opportunity to bridge classroom learning with real-world application, focusing on improving the website's performance in search engine results. The ultimate goal is to increase the website's visibility, drive more traffic, and potentially boost sales.

- Analyze current website content for SEO effectiveness.

- Conduct keyword research to identify high-impact keywords.

- Optimize existing web pages with improved content and meta tags.

- Develop a strategy for ongoing content updates to maintain SEO performance.

The project deliverables will include a comprehensive SEO audit report, a list of recommended keywords, and a set of optimized web pages. Additionally, learners will provide a strategic plan for maintaining and updating content to ensure continued SEO success. These deliverables will demonstrate the application of SEO techniques and the ability to enhance website performance.

- SEO audit report detailing current performance and areas for improvement.

- Keyword research document with prioritized keywords.

- Optimized web pages with updated content and meta tags.

- Strategic plan for ongoing SEO content updates.