NURO, one of the leading Canadian manufacturers of Neurotechnology, is seeking some key strategic marketing inputs for the launch of its third non-invasive product, MENTIS.

MENTIS is a new Mental States Monitoring Platform which is going to be introduced in 2024 for several industrial applications.

We would appreciate receiving a thorough market analysis across various industries for the adoption of this novel groundbreaking technology. Such assignment will allow the students to think outside of the box while understanding how to market a brand new product in a set of complex and demanding industries.

This project will encompass several key activities, including but not limited to:

• Market research for the adoption of a brand new Neurotechnology
• Strategic evaluation of various industries for fast and effective market entries
• Listing of receptive organizations in each selected industry
• Determination of key points of contacts for each selected organization
• Preparation of marketing material with customization for each industry

All students will have direct access to Francois Gand, the Founder and CEO of NURO for project guidance and mentoring.