CityZeen, a company focused on enhancing middle class with Commercial Real Estate, seeks to expand its business-to-business (B2B) partnerships to increase its market reach and enhance service offerings. The project aims to develop a comprehensive strategy for identifying and securing potential B2B partners. Learners will analyze CityZeen's current market position, identify potential industries and companies for partnerships, and propose strategies for engagement. The project will involve researching industry trends, competitor analysis, and understanding the needs of potential partners. The goal is to create a targeted approach that aligns with CityZeen's business objectives and enhances its value proposition in the urban experience sector.

The deliverables for this project include a detailed report outlining the proposed B2B partnership strategy. This report should include an analysis of potential partners, a strategic engagement plan, and recommendations for implementation. Additionally, a presentation summarizing the key findings and strategies will be prepared for CityZeen's management team. The deliverables should provide actionable insights and a clear roadmap for CityZeen to follow in expanding its B2B partnerships.