Brand Identity and Graphic Design
Project scope
Categories
Graphic design Branding & style guides Market research Marketing strategy HumanitiesSkills
branding brand identity research logo designOur company is looking to solidify our identity and create a logo. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.
We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding.
This will involve several different steps for the students, including:
- Researching the brand identity.
- Logo proposals that reflect who we are
- Work to create a branding guide for us to reference
- Help create prototypes using software tools that can be implemented in our marketing
- Research into the competitors to see what they are doing.
- Creating custom branding sheets with colours and logos.
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Research into brand
- Logo ideas
- Brand reference
- Prototypes for us to use
Bonus steps would include:
- Custom material for us to use later on
Final deliverables should include
- A start to a brand sheet and guide for us to reference
- Prototypes of the logos made with software
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Access to personnel, website analytics, sales and brand collateral, and more
- Names of competitors to understand the market
- Work within the student's software expertise
About the company
Technologies BEETICS is an educational software startup developing a mobile application for educational emulation (positive behavior reinforcement), whose purpose is to increase academic motivation and promote good behavior among students.
Through the app’s innovative features and user-friendly interface, we aim to revolutionize the way students engage with their education. The company is committed to providing a high-quality product that meets the needs of students, parents, and educators alike.
We are already receiving great feedback from users, and are looking forward to you playing a key role going into our second “production school year”.