Our company matches funders and founders leading to successful funding outcomes. The main problem we are trying to solve is to improve the user experience.

We would like to make the software as seamless as possible. The onboarding process includes a comprehensive logic-driven questionnaire. Given the many questions and the different personas of the stakeholders, we want your expertise to help us fully uncover the customer perspectives.

The process will involve several different steps including:

• Conducting background research on customer journey mapping, our products and customers.
• Potentially watching our ZOOM onboarding and then analyzing our customer's experiences..
• Defining the phases and touchpoints of the onboarding process.
• Recognizing the user's actions and pain points in the customer journey map.
• Proposing solutions to minimize pain points and make the experience as easy and enjoyable as possible.

Potential bonus steps could also include:

• Developing multiple customer journey maps to account for different experiences and paths.

By the end of the project, students would:

• Understand our company intent and the importance of customer journey mapping
• Analysis and understanding of customer experiences
• Understanding how the customer interacts with our company in different phases
• Recommendations for improving customer experience

Bonus steps would include:

• Mapping multiple customer journeys

Final deliverables should include

• A final report.
• A 10-minute presentation.
• Finalized Figma materials

Students will connect directly with our leadership team for mentorship throughout the project.

We will be available to provide answers to questions and typically meet with the team weekly:

• Our product and services
• Our current understanding of our target market
• Input on choices, problems or anything else you might encounter.
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We use a slack channel to make certain that we are always in touch