PifitApp Market Research and Competitor Analysis

Closed
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Winnipeg, Manitoba, Canada
Anthony Panchoo
Founder
(20)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Videography Market research Competitive analysis Product or service launch
Skills
social media campaigns usability testing auditing market research new product development
Details

This project aims to compile a comprehensive market research report for PifitApp and analyze the competitive landscape. This will involve several different steps for the students, including:


- Researching and analyzing the competitive landscape of PifitApp.


- Developing a social media campaign strategy for PifitApp.


- Analyze the PifitApp concept and create a market research report for PifitApp and its products.


- Conducting user testing on PifitApp's new product and providing analysis on the results.


- Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of the competitive landscape of PifitApp.


- Creation of a social media campaign strategy for PifitApp.


- Development of a market expansion report for PifitApp and its products.


- Conducting user testing on PifitApp's new product and providing an analysis on the results.


- Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.



Final deliverables should include:


- A comprehensive market expansion report for PifitApp.


- A social media campaign strategy for PifitApp.


- An analysis of the user testing results for PifitApp's new product.


- An audit of PifitApp's privacy policy against industry standards and best practices.


Mentorship

We will be readily available to discuss the project and its goals. Additionally, we can do bi-weekly meetings to assist the students with their progress. Lastly, we can cover any third-party cost that might be needed.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Zero hunger

About the company

Company
Winnipeg, Manitoba, Canada
2 - 10 employees
Business services, Consumer goods & services, Public relations & communications, Hospitality, Marketing & advertising

Our company is designing a native mobile app prototype - a concept that enhances customers' real time experience while changing how digital advertising is delivered to the end-user.