In the Association's interests to remain lean in its operation and affordable for all members, we are looking to diversify our revenues in a number of different ways. We'd love for students who are exploring digital marketing and digital strategy to help us with developing these plans.

Passive income may come from:

• Affiliate marketing
• Donations and gifts
• Automated advertising strategy with aligned content placement
• Small partnerships and sponsorships that can be automated in their execution

• As the Association does not currently have a passive income strategy, we'll be building up this plan from zero.
• The students should explore a variety of tools and options that small businesses and nonprofit organizations can use.
• Students should be prepared to propose a plan to the Association with their findings based in their research

To ensure the student's success, the Association will provide:

• Access to the data, analytics and any other relevant reporting properties to best inform the strategy
• Any other supportive tools that may be available at a free or reduced fee to nonprofit organizations