BEHIND THE ART is a young startup that seeks to combine blockchain and artificial intelligence with art world knowledge, providing a speedier, less costly method to conduct thorough research. As the project is in its early stages and has engaged in little marketing, I am seeking a student or student team that is interested in helping to develop a marketing strategy essentially from the beginning. An interest in the technology and/or art is not essential.

BEHIND THE ART has engaged in market research but seeks help in verifying the priority target audience, and discovering the best, most successful marketing methods to attract customers effectively and cost-efficiently. This would include a social media marketing strategy. Creative thinking encouraged!

Deliverables: Student or student team will consider the target audience(s), messaging, channels, and recommendations for measuring success and will test these through experiment to identify the most successful plan.

As this is a young startup in the early stages of marketing, I envision there will be a good deal of trial and error to identify a marketing strategy that fits this project. Therefore, I will make myself available on a weekly or biweekly basis to meet with the student or student team for planning, brainstorming, etc. It is understood there will be an introductory meeting to thoroughly familiarize the student or student team with the project.