Digital Marketing Strategy
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
social media content digital marketing social mediaWe would like students to help us devise a strategy to build our social media presence and social media content. We plan on launching a crowdfunding campaign to raise $50,000 in capital for our business.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- How can we gain more followers?
- What kind of content should be be posting on our social media pages?
- How can we market our crowdfunding campaign using social media? What kind of perks should we have for the campaign that would get people to donate to us?
Students will be mentored by Fergus Dearden, the CEO of Bluethumb Technologies. He will be available to meet on a weekly or bi-weekly basis with students.
About the company
Bluethumb Technologies is a socially innovative financial technologies firm that provides innovative technological solutions to todays social problems. Our incorporated company has been in business for the past 18 months and we have made significant headway during that time period. We have worked with teams of students in both computer science and business to help our company grow to the point that it is now. We were recently awarded a $15,000 grant, which we have used to hire a PHD student to help build our proprietary loyalty integration technology as well as fully develop the Blueprint Loyalty Program prototype, which is expected to be completed in January/February of next year. We are also a stage 1 Propel Alumni company (https://www.propelict.com/) and we have just recently applied to Dalhousie Universities Creative Destruction Lab and we have been invited to interview week. Come be a part of our growing company, get experience and help us get Blueprint to live here.