PLIIO Market Expansion Strategy
Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategySkills
strategic planning market dynamics marketing market positioning business to business business-to-consumer pricing strategiesGloria International Inc seeks to enhance the market presence of its patented storage and folder accessory, PLIIO, in Canada and the United States. The project involves developing a strategic plan to position PLIIO as a leader in the storage and organization accessories market. Learners will conduct a comprehensive competitive landscape analysis to understand the market dynamics and identify key competitors. The project will also involve crafting a market expansion strategy that targets both individual consumers and business clients. By leveraging data-driven insights, the project aims to identify potential clients and propose effective penetration strategies to increase PLIIO's market adoption.
The project will result in three key deliverables:
- A detailed competitive landscape analysis report identifying competitors and their market positioning.
- A market expansion strategy report tailored to the Canadian and U.S. markets, including pricing strategies for B2C and B2B segments.
- A client identification and penetration strategy outlining targeted marketing efforts and partnership opportunities to introduce PLIIO to new markets.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Supported causes
Decent work and economic growthAbout the company
Motivated by excellence and style, and recognized for our passion behind the innovation and quality of each of our products, Gloria International Inc. is a Canadian company that designs, develops, produces, markets and exports fashionable clothing and accessories that are distinctive, comfortable and chic. With its offices in Montreal, Quebec, Gloria International Inc. is present in international markets with its flagship brands COCHIC and C2
Rich in passionate employees and suppliers, the continuously evolving company revere the stylized C of its two brands which is symbolic of the first internationally patented accessory, the very chic collar extender and trouser waist extender.