Level Up Website UX/UI Analysis for Travel Company
Project scope
Categories
Hospitality, tourism & culinary artsSkills
user experience (ux) user interface (ui) usabilityNumber of students required to work in team: 2 teams of 3 students (flexible)
We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction.
We are particularly interested in the following areas:
- The checkout process
- The registration process
- The site search feature
Resources
Any existing materials we can provide to ensure a complete understanding and smooth collaboration.
For 15+ years our company's branch "America 4 You" (B2B) has hosted in-person interns from Europe for 3-12 months at a time, working with hosting companies to fulfill all requirements to provide supervision and mentorship. For virtual internships we will be available via Zoom, E-mail and phone calls.
About the company
Travel Your Backyard is a daughter company of America 4 You, an inbound international tour operator, founded in 1995, strictly working with overseas tour operators to bring visitors to the US. In 2021 we added a domestic branch to the company, Travel Your Backyard, which sells packages self-drive tours and ranch vacations to the domestic end consumer.