Level Up Website UX/UI Analysis for Travel Company

Closed
Travel Your Backyard
Fullerton, California, United States
Marita Ross
Director of Business Development
(1)
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Hospitality, tourism & culinary arts
Skills
user experience (ux) user interface (ui) usability
Details

Number of students required to work in team: 2 teams of 3 students (flexible)

We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction.

We are particularly interested in the following areas:

  • The checkout process
  • The registration process
  • The site search feature

Resources

Any existing materials we can provide to ensure a complete understanding and smooth collaboration.

Deliverables
No deliverables exist for this project.
Mentorship

For 15+ years our company's branch "America 4 You" (B2B) has hosted in-person interns from Europe for 3-12 months at a time, working with hosting companies to fulfill all requirements to provide supervision and mentorship. For virtual internships we will be available via Zoom, E-mail and phone calls.

About the company

Company
Fullerton, California, United States
2 - 10 employees
Travel & tourism

Travel Your Backyard is a daughter company of America 4 You, an inbound international tour operator, founded in 1995, strictly working with overseas tour operators to bring visitors to the US. In 2021 we added a domestic branch to the company, Travel Your Backyard, which sells packages self-drive tours and ranch vacations to the domestic end consumer.