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Digital Marketing Strategy Development for UrParking

Open
UrParking
UrParking
Brampton, Ontario, Canada
Badal Bansal
He / Him
Founder
(2)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Lead generation Search engine optimization Marketing strategy
Skills
target audience search engine optimization market positioning web analytics content marketing pay per click digital marketing social media engagement customer engagement user experience (ux)
Details

To develop a comprehensive digital marketing plan for UrParking that effectively enhances its online presence and drives business growth. The plan aims to:

  • Increase Brand Awareness: Leverage digital channels to improve brand visibility among target audiences, positioning UrParking as a leader in the parking solutions market.
  • Drive Online Traffic: Implement strategies that attract more visitors to UrParking’s website through SEO optimization, targeted PPC campaigns, and engaging content marketing.
  • Generate Customer Leads: Develop tactics to convert website visitors into leads by optimizing landing pages, implementing lead capture strategies, and enhancing the user experience.
  • Boost Online Sales: Identify and recommend strategies for increasing sales through e-commerce functionalities, promotional campaigns, and effective customer relationship management.
  • Enhance Customer Engagement: Foster deeper relationships with existing customers and prospects through targeted email campaigns, social media engagement, and personalized content.
  • Utilize Data-Driven Insights: Establish a framework for continuous monitoring and analysis of marketing performance, enabling UrParking to adapt and refine strategies based on real-time data and customer feedback.

By achieving these goals, the digital marketing plan will help UrParking effectively navigate the competitive landscape, maximize its digital footprint, and ultimately drive sustainable business growth.

Deliverables

Project Outcomes and Deliverables:

  1. Digital Marketing Plan Report
  • Introduction and Company Background: Overview of UrParking, its services, and market position.
  • Situation Analysis: Assessment of current digital presence, including website analytics, SEO, and social media effectiveness.
  • Objectives: Clear and measurable goals for the digital marketing campaign.
  • Strategic Decisions: Identification of key strategic initiatives to enhance digital marketing efforts.
  • Digital Marketing Tactics: Recommended strategies for web design, SEO (onsite and offsite), PPC, email marketing, CRM, and social media content.
  • Implementation/Action Plan: A high-level roadmap outlining the steps for executing the digital marketing strategy.
  • Conclusion: Summary of key findings and strategic recommendations.
  1. PDF Slide Deck:
  • A concise presentation summarizing the key insights and recommendations from the digital marketing plan for internal sharing with UrParking employees.

This internship will provide students with practical experience in developing a strategic marketing plan while contributing to the growth and success of UrParking's digital presence.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
https://urparking.ca
Brampton, Ontario, Canada
2 - 10 employees
Business services, It & computing, Consumer goods & services, Technology, Transport, trucking & railroad

Urparking : Parking Market place

Change is the essence of progress. It's breaking free from our routines, especially the ones that no longer serve us, that leads to the most significant advancements. At UrParking, we're committed to shaking up the norms of parking. It's time to leave behind the outdated, slow methods and embrace a more advanced, efficient approach. We're introducing a socially structured model for parking, a shared, peer-to-peer system.

Shared parking isn't just about convenience - it's about making a positive impact on society. By sharing and utilizing previously empty spaces, we're fostering a more connected, stress-free community. Parking becomes more affordable, more enjoyable, and contributes to a happier, smarter, and less congested environment.

UrParking revolutionizes the way you find parking spots, effortlessly connecting you with available spaces nearby. Our app simplifies the process, ensuring a quick and secure experience for all users. Whether you're driving a car, truck, or a larger vehicle, UrParking has you covered.

For Drivers:
• Discover nearby parking spots with ease.
• Rent spaces from local hosts in just a few taps.
• Enjoy a seamless reservation and payment process.
• Access real-time parking availability and rates.
• View parking history, discounts, and reviews for informed decisions.
• Benefit from multi-language support and responsive chat assistance.

For Hosts:
• Home Owner or Parking Lot owner monetize your unused parking spaces effortlessly.
• Host list parking place based on own convenience.
• Host can manage price based on their hourly, daily, weekly or monthly
• Generate revenue by renting out your spots to drivers in need.
• Seamlessly manage reservations and payments through the app.