PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Happy Wax is a home fragrance company that offers a flame-free way to scent your space with our wax warmers and scented wax melts. Most of our brand's sales are direct-to-consumer (DTC) - our website, happywax.com, and Amazon.

Our marketing efforts have centered on driving new customer acquisition, but we would like to spend more time on improving the customer experience and increasing customer retention/loyalty.

The main purpose of this project is to explore options for a customer loyalty program that we would like to launch in 2022.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Analysis of customer purchase data
• Research on other companies' loyalty programs
• Synthesize findings into loyalty program recommendations

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Powerpoint presentation with a full summary of findings and recommendations
• Excel file(s) with the supporting customer purchase data analysis

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.

• It's flexible based on class group size.