This opportunity is only available for students that are a part of the LevelUP program.

OBJECTIVE: As a part of our brand awareness initiative, we’re looking for a student to provide assistance in execution of our digital marketing / content creation campaign.

POSSIBLE PROJECT ACTIVITIES INCLUDE:

• Creating content articles, social media posts, photos, tiktok videos
• Research and pitch the possible media outlets, conferences, awards that aligns with the company’s public relations goals
• Assist in creation of new PR campaigns and strategies (in this case, it'll be in a form of a "press tour")
• Maintaining and updating our media clippings database and our media pitch tracker
• Assist in logistics / preparation of press tour events

FINAL PROJECT DELIVERABLES:

• One-page breakdown of a press tour campaign
• At least 24 pitches sent out to appropriate media outlets
• Pitch templates transcribed

OTHER DUTIES THAT THE STUDENT MAY COMPLETE:

• Follow-up with media outlets as needed
• Assist with preparation of media interviews

TECH TOOLS FOR COMMUNICATIONS:

• Slack messenger
• Google workspace (drive, docs)
• Company’s virtual HQ (Gather Town)

TO SUCCEED AT THIS PROJECT, THE STUDENT WOULD NEED:

• A great eye for trends (pop culture, workplaces etc)
• An ability to learn quickly
• Strongly preferred if you have a previous experience or training with media relations / PR
• Strong interest in media relations / PR
• Great writing skills

Slack messenger

1:1 check-in's (weekly basis, about an hour long)

Working in virtual HQ together in case there are ad-hoc questions, on-the-spot brainstorming / tutorials etc

Training sessions (as needed)

Optional development workshops