Develop a robust digital marketing strategy to expand Seges Markets' online presence and reach new customer segments.

Identify and implement new digital channels and tactics that align with the brand's goals and target audience.

Optimize current digital marketing campaigns to enhance customer engagement, lead generation, and conversion rates.

Market Research and Analysis:

• Conduct a comprehensive market analysis to identify trends, consumer behavior, and competitor strategies.
• Develop customer personas to better understand the target audience's needs, preferences, and pain points.
• Identify potential digital channels (e.g., SEO, PPC, email marketing, content marketing) that align with target audience behaviors.

Digital Marketing Plan Development:

• Create a detailed digital marketing plan outlining objectives, key performance indicators (KPIs), target audiences, and budget allocation.
• Develop a content strategy that includes blog posts, infographics, videos, and other content types that align with SEO and engagement goals.
• Outline a paid advertising strategy (e.g., Google Ads, Facebook Ads) to drive targeted traffic and increase conversions.

Implementation Roadmap and Execution:

• Create a 3-6 month implementation roadmap detailing campaign timelines, responsibilities, and milestones.
• Design and launch initial digital marketing campaigns, monitoring performance and adjusting strategies as needed.

Final Report and Presentation:

• Prepare a comprehensive report summarizing the digital marketing strategy, campaigns, and performance insights.
• Deliver a 15-minute presentation to Seges Markets’ leadership team, including recommendations for future optimization.