To identify the ideal target market, value proposition, and marketing mix for our Crypto Calculator.

The Crypto Calculator is our work in progress that empowers users to gain real insight with respect to Crypto Currencies and Coins. Users enter a coin, at which point current data regarding that coin is populated on our site. Users then give their opinion on each data point, as well as a 'weight' (i.e., how important is this data point to ME?).

The calculator then gives the user a 'risk analysis' based on their input, and adds Insight to their experience.

Your mission, should you choose to accept it, is to carry out the necessary market research that will drive our strategy moving forward, as well as the CryptoCalculator feature set, and value proposition.

Market research

Primary and secondary research

Value proposition development

Marketing strategy

Any support students need, we will offer!