Social Media and Communications Strategy Enhancement for Transparently Lebanese
Project scope
Categories
Communications Digital marketing Social media marketing Marketing analyticsSkills
target audience strategic planning scheduling business metrics performance metric strategic communication key performance indicators (kpis) social media analytics content creation social media strategyTransparently Lebanese is seeking to expand its reach and refine its social media and communications strategy to better connect with its audience and amplify its impact. The goal of this project is to develop a comprehensive social media plan that leverages current trends and best practices to increase engagement, awareness, and support for the organization's mission. The project will involve analyzing existing social media efforts, identifying areas for improvement, and creating a strategic plan that includes content creation, scheduling, and performance metrics. This project offers learners the opportunity to apply their knowledge of digital marketing, social media analytics, and strategic communication in a real-world setting, while also gaining insights into the non-profit sector and social impact initiatives.
- A detailed social media strategy document outlining goals, target audience, content themes, and key performance indicators (KPIs).
- A content calendar for a three-month period, including proposed posts, visuals, and hashtags.
- A report analyzing the current social media performance and identifying areas for improvement.
- Recommendations for tools and technologies to enhance social media management and analytics.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Transparently Lebanese is an NGO created to increase transparency, visibility and collaboration in the Lebanese non-profit sector.
One of our objectives is to work on collaborative projects in many social sectors such as the humanitarian, energy and social services sectors.
We do so by mobilizing the Lebanese Diaspora for local development.