The objective of this project is to market The Daily Scrum News website using Google search ads. This will involve setting up search ad campaigns to run globally, emphasizing Canada, the United States, Africa and India. There will be a requirement to geo-target Canadian Provinces and US States. This Campaign will help with branding and social awareness and attract advertisers and journalists to join the platform. The team must also remove all current ads and be given a clean, blank slate. In addition, they will be required to properly set up our Google Analytics and remove all old accounts not applicable to the news website. An emphasis will also be focused on growing the Twitter profile organically. There will be no advertising funds allocated to the Twitter growth.

By the end of the project, learners should demonstrate:

- Setting up search ad campaigns to run globally, emphasizing Canada, the United States, Africa and India.

- Geo-targeting Canadian Provinces and US States.

- Properly setting up our Google Analytics and removing all old accounts not applicable to the news website.

- Growing the Twitter profile organically.

Final deliverables should include:

- Visitor engagement, Growth, Retention, Bounce rate, click-through rate

- A written report explaining customer habits, suggestions and growth strategies

- An analysis of the effectiveness of the campaigns.

At the Daily Scrum News, we are committed to providing comprehensive and unwavering support to our learners by embracing a multifaceted approach that prioritizes frequent engagement tailored to their needs. Recognizing that each learner's journey is unique, we ensure constant interaction, be it on a daily or weekly basis, utilizing various communication channels such as phone calls, emails, text messages, and video chats through platforms like Zoom and Google Meet. This diversity of communication avenues not only accommodates different preferences but also enables us to maintain a strong and consistent connection with our learners.

To facilitate clear understanding and effective guidance, we deliver instructions in written and verbal form, ensuring that our learners have access to comprehensive, well-structured, and easy-to-follow guidelines. Furthermore, we leverage the power of analytics through our Google accounts, offering insightful data that enables learners to track our progress, identify areas of improvement, and fine-tune their strategies. This data-driven approach empowers learners to make informed decisions and optimize their learning experience.

We are also dedicated to fostering self-sufficiency and resourcefulness among our learners. To this end, we grant them access to our Google Ads account website, a repository of essential resources. This ensures that they have everything necessary to excel in tasks like setting up advertisement requirements for Google search ads and enhancing Twitter growth strategies.