The main objective of this project is to establish a consistent and engaging social media presence for Bayes Studio on LinkedIn and Twitter, tailored to diverse audiences, including government agencies, municipalities, insurance companies, and utility providers. By creating high-quality, targeted content, the project aims to:

1. Increase Brand Awareness: Position Bayes Studio as a thought leader in AI-driven wildfire detection and management solutions.
2. Engage Key Stakeholders: Develop content that resonates with specific customer segments, building trust and fostering relationships with potential partners and clients.
3. Communicate Company Updates: Share news about milestones, events, partnerships, and product innovations to keep stakeholders informed and invested in Bayes Studio’s progress.
4. Promote Environmental Advocacy: Highlight the company’s mission and efforts in sustainability and climate resilience to inspire and connect with a broader audience.
5. Measure and Optimize Impact: Monitor and analyze content performance to refine strategies and maximize the effectiveness of social media campaigns.

Social Media Content Strategy

• Develop a detailed content calendar for LinkedIn and Twitter, outlining themes, post frequency, and targeted messaging for different customer segments.

Content Creation

• Draft engaging social media posts for various occasions, including:
• Key updates (e.g., product launches, milestones, partnerships).
• Industry-relevant events and awareness campaigns (e.g., National Fire Prevention Week).
• Thought leadership topics related to AI, wildfire management, and sustainability.
• Design basic graphics or collaborate with the team for visuals to accompany posts.

Audience Segmentation and Messaging

• Create tailored messaging for specific customer segments, including:
• Government agencies and municipalities.
• Insurance companies and utility providers.
• General audiences and stakeholders interested in climate solutions.

Performance Monitoring and Reporting

• Track social media performance using analytics tools (e.g., impressions, engagement rates).
• Deliver a bi-weekly report summarizing key metrics, trends, and recommendations for improving content performance.

Final Deliverable

• A comprehensive portfolio of social media content for the project duration, including:
• A finalized content calendar.
• A collection of 20–30 curated and scheduled posts.
• A performance summary report with insights and actionable strategies for ongoing improvement.

Note: AI-generated content is not acceptable. However, students are allowed to use AI tools to optimize and enhance their writing (e.g., grammar checks, content suggestions) but must not exclusively rely on AI-created content. All submissions should reflect the student’s own creativity and input.