Marketing for Rock Climbing Product
![The Conscious Climber](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/11954/avatar/medium-d81f89e0-02f3-4d6e-ae68-6e4747505d9e.jpeg)
![Catherine Pitura](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/76040/avatar/medium-621163da-2c50-428d-899a-7b07556fd51a.jpeg)
Project scope
Categories
Accounting Market research Operations Marketing strategySkills
advertising campaigns market analysis storyboarding marketing motivational skills promotional strategies promotional materials pricing strategies new product developmentLooking to work with a group of students for the launch of our new product!
The product is a rock climbing gear cover, that:
a) prolongs gear life by protecting against environmental factors like dirt, UV degradation, and rock abrasion.
b) differentiates climbing gear amongst climbers
c) acts as a motivational accessory to encourage people as they climb
Also:
d) the product is customizable for company and brand promotion.
For our marketing purposes, we need contributions for the following:
- Development, execution, and assessment of advertising campaigns
- Promotional strategy
- Market analysis
- Advertising ideas and storyboards
- Short video commercials and images
- Graphics and promotional material
- Pricing strategies / budget plan
Thank you. Looking forward to collaborating with students for a fun, mutual learning experience!
I am available for a weekly call with students for guidance and collaboration.
About the company
We make custom covers for rock climbing gear.