PickEco Refills is a zero waste grocery store that has been open for 4 years. We have been making house made products for our customers for over 3 years and we are working on branding them to enable us to sell them to a broader market. We are currently refining formulations and labels and we are looking for a marketing strategy to enable us to launch our natural skincare brand.

To achieve our goal the students would need to:

• Identify our ideal customer base.
• Research and identify how to reach our ideal customer base effectively.
• Identify how to market our brand to ensure customers understand what the product is, what the value is and how to use it.
• Create a marketing plan for the launch of our house made products.

To support the students during this project, our founder will:

• Be available for phone/virtual calls with the instructor of the course.
• Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.
• Provide an opportunity for students to present their work and receive feedback.
• Provide relevant information/data as needed for the project.