The main goal of this project is to understand the impact of digital technologies on consumer behavior and preferences regarding promotional products, in order to develop effective digital marketing strategies that resonate with younger, "digital-first" consumers and drive sales. Ultimately, the aim is to maintain the relevance of promotional products as a marketing tool in the face of increasing competition from digital marketing channels.

1. Conduct a literature review: Students will need to read and analyze articles, reports, and studies that explore the relationship between digital technologies and promotional products. This will help them gain a better understanding of the existing research on the topic and identify any gaps.
2. Collect data: Students may need to collect data on consumer behavior and preferences regarding promotional products, especially among the younger generation who are considered "digital first." They can use surveys, interviews, focus groups, and other research methods to gather data and analyze the findings.
3. Analyze digital trends: Students may need to explore how digital technologies, such as social media and e-commerce platforms, are changing the way companies promote their products and interact with customers. This can include analyzing how digital marketing channels are being used to distribute promotional products and how customers are responding to these efforts.

Students will work closely with CEO, Dave Burnett who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.