ExamPrep.ai - EdTech Startup Brand & Marketing Strategy
Project scope
Categories
Market research Marketing strategy EducationSkills
marketing strategies media strategy artificial intelligence market positioning marketing branding communication research innovationNumber of individual students required: 1 to 6
This is an exciting opportunity to work with an innovative EdTech startup and make a huge impact on their brand and marketing strategy. We use artificial intelligence to help people pass professional exams and after 15+ months in stealth development of our technology we're excited to launch. We face several challenges in branding & market positioning and welcome help in a variety of areas.
Project's requirements are flexible and can adapt to your strengths. Potential focus areas include:
- Research to define our unique brand position and create consistent promotional messaging
- Feature naming & potential trademarks for our unique AI-powered educational capabilities
- Refine how to best position our product on our website
- Email communications to effectively onboard new users and help them take full advantage of what we have to offer
- Flow for a 30-60 second video that helps users quickly understand our technology and how we can help them
- Social media strategy to increase engagement & word of mouth on Facebook, LinkedIn, Instagram, Twitter, Reddit, etc
We'll give you access to everything you need to succeed, including direct access to our Founder & CEO (me). You'll also enjoy as much creative freedom and responsibility as you're comfortable taking on in tackling the variety of real-world challenges AI-powered EdTech startups face in 2021.
Direct access to our Founder & CEO in a weekly voice or video chat meeting between 30-60 minutes as apt.
About the company
ExamPrep.ai is an EdTech startup offering cutting edge AI-assisted exam prep at an affordable price.