Qualaces Inc., a burgeoning company in the tech industry, seeks to refine its strategic direction to ensure sustainable growth and market competitiveness. The project aims to develop a comprehensive business plan that outlines the company's vision, mission, and strategic objectives. Additionally, the team will create a Lean Canvas to succinctly capture the business model and identify key components such as value propositions, customer segments, and revenue streams. A thorough Gap Analysis will be conducted to identify discrepancies between the current state and desired future state, highlighting areas for improvement. Finally, the project will involve conducting market research to gather insights on industry trends, customer needs, and competitive landscape. This project will provide learners with an opportunity to apply their classroom knowledge in business strategy, market analysis, and strategic planning to a real-world scenario.

The project will result in the following deliverables:

- A detailed business plan outlining Qualaces Inc.'s strategic direction, including vision, mission, and objectives.

- A Lean Canvas model summarizing the business model and key components.

- A Gap Analysis report identifying areas for improvement and strategic recommendations.

- A comprehensive market research report detailing industry trends, customer insights, and competitive analysis.

These deliverables will collectively provide Qualaces Inc. with a robust strategic framework to guide its future growth and development.

At Qualaces, we are committed to providing comprehensive support to students throughout their projects. This includes:

1. Dedicated Staff Time: Our team of experienced professionals will be available to guide and mentor the students at every stage of the project. Regular check-ins, feedback sessions, and one-on-one consultations will ensure that the students receive the necessary direction and support to achieve their objectives.
2. Access to Tools and Technology: Will be provided as & when required to accomplish the task.
3. Access to Data and Resources: We will provide students with the necessary data sets, research materials, and access to relevant databases to support their analysis and research. This will enable them to conduct a thorough gap analysis and comparison with other tools in the market, such as Triantis and Perfecto.
4. Collaboration Opportunities: Students will be encouraged to collaborate with our internal teams, allowing them to gain insights from real-world projects and apply their learning in a practical context.