The main goal for the project is to create a promotional campaign to start promoting Dominarlo's educational platform, targeting university students and the platform for publishing innovative e-books, as well as the textbook already available on the platform. The campaign should aim to increase the target audience's awareness and usage of the platforms and the textbook.

This will involve several different steps for the students, including:

- Conducting market research to understand university students' preferences and behaviours regarding educational platforms and e-books.

-Conducting market research to understand university professors' preference for educational tools and assignments.

- Developing a marketing strategy to effectively promote the platforms and the textbook, including the use of social media, email marketing, and other promotional channels.

- Creating promotional materials such as banners, videos, and infographics to be used in the campaign.

- Implementing the marketing strategy and monitoring its performance through key metrics such as website traffic, user engagement, and sales of the textbook.

- Analyze the campaign's effectiveness and make recommendations for future promotional activities.

By the end of the project, students should complete the following list of activities:

- A comprehensive market research report detailing the preferences and behaviors of university students related to educational platforms and e-books.

- A detailed marketing strategy outlining the promotional activities to be undertaken, including the use of different channels and materials.

- A set of promotional materials developed for the campaign, such as banners, videos, and infographics.

- Implementation of the marketing strategy and a report on its performance, including key metrics and analysis of the results.

- Recommendations for future promotional activities based on the campaign's effectiveness.

Final deliverables:

- A final report summarizing the entire promotional campaign, including the research, strategy, implementation, and analysis.

- A presentation explaining the campaign's process, outcomes, and recommendations for future promotional activities.

We will be meeting with the team on a weekly basis and providing them with information and other support.

Any additional meeting requests during the week could be accommodated as time permits as well.