Social Media Engagement Enhancement Plan
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
social media target audience social media engagement scheduling brand awareness social media analytics marketing social media strategy digital marketingServiceNext Inc. is looking to enhance its social media presence to better engage with its target audience and increase brand awareness. The current challenge is the lack of a cohesive strategy that effectively utilizes various social media platforms to reach and interact with potential customers. The goal of this project is to develop a comprehensive social media strategy plan that aligns with ServiceNext Inc.'s brand values and marketing objectives. This plan should identify key platforms, propose content types, and suggest engagement tactics that can be implemented to foster a stronger online community. By leveraging classroom knowledge of digital marketing and social media analytics, learners will have the opportunity to apply theoretical concepts to a real-world scenario, ultimately crafting a strategy that can be executed by ServiceNext Inc.'s marketing team.
- A detailed social media strategy document outlining recommended platforms, content types, and engagement tactics.
- A content calendar for a one-month period, including post ideas and scheduling.
- A report analyzing current social media performance and identifying areas for improvement.
- A presentation summarizing the strategy and key recommendations for ServiceNext Inc.'s marketing team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
ServiceNext Inc. creates a marketplace that connects homeowners with vetted professionals for on-demand home services, such as cleaning, repairs, and maintenance. The platform aims to provide a seamless and reliable way for homeowners to access high-quality services while offering professionals a steady stream of job opportunities