Establish Seges Markets as a thought leader in its industry through content-driven marketing efforts.

Increase organic traffic, improve SEO rankings, and generate high-quality leads through valuable and engaging content.

Build a strong brand narrative that differentiates Seges Markets from its competitors.

Content Audit and SEO Analysis:

• Conduct a Content Audit:
• Review existing website content to evaluate its relevance, performance, and alignment with target audience needs.
• Identify content gaps and opportunities for improvement based on keyword research and current market trends.
• Deliverable: A comprehensive content audit report with recommendations for content updates, improvements, and new content opportunities.

SEO Analysis and Keyword Research:

• Perform an SEO analysis to identify high-impact keywords, search trends, and competitors' SEO strategies.
• Develop a keyword list categorized by intent (e.g., informational, navigational, transactional) to guide content creation and optimization efforts.
• Deliverable: A keyword research report with target keywords, content themes, and SEO recommendations.

Content Strategy Development:

• Create a Content Strategy Document:
• Develop a content strategy that outlines key topics, content types (e.g., blog posts, infographics, videos), SEO guidelines, and a publishing schedule.
• Define content goals (e.g., brand awareness, lead generation) and target audience segments to ensure alignment with overall business objectives.
• Deliverable: A detailed content strategy document and a 3-month editorial calendar.

Content Creation and SEO Implementation:

• Produce SEO-Optimized Content:
• Create high-quality, SEO-optimized content pieces, such as blog posts, articles, and infographics, based on the content strategy and keyword research.
• Ensure each content piece includes on-page SEO elements (e.g., meta titles, descriptions, headers, internal links) to maximize search engine visibility.
• Deliverable: A set of 8-10 content pieces optimized for SEO, ready for publication on Seges Markets’ website and social media channels.

Content Performance Measurement and Optimization:

• Monitor the performance of newly published content using tools like Google Analytics and SEO software to track organic traffic, bounce rate, and engagement metrics.
• Provide actionable insights and recommendations for optimizing underperforming content and doubling down on successful strategies.
• Deliverable: A performance analysis report summarizing key metrics, insights, and recommendations for ongoing content optimization.