Our brand is expanding our community outreach, and brand awareness by creating an event to launch this summer that will include cross brand inclusion with like minded brands/organizations. The event will be both experiential and educational on self care, eco living geared to our customer demographic in a public weekend event we will offer and execute. Our brand is also looking to expand it’s in person community footprint to embrace our customers with the brand philosophies of sustainability.

Project could include the following stages:

• Research into museum market to identify key trends and opportunities as well as competitors
• Research demographic to determine who they are and why they would visit our event
• Develop recommendations for event wellness activities and speakers to include in the event
• Create spreadsheet of contacts: brands; speakers, wellness experts
• Design recommendations along with implementation plan with costs
• Present your recommendations for consideration

The final deliverables should take the form of:

• A final report along with a spreadsheet and road map for the execution of the event

Students will connect directly with the employer for mentorship and supervision throughout the project. They will be working directly with our marketing director.