Digital Marketing

Closed
French Shriner
Philadelphia, Pennsylvania, United States
Employer
(1)
4
Project
Academic experience or paid work
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market search engine optimization social media brochures
Details

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Philadelphia, Pennsylvania, United States
11 - 50 employees
Apparel & fashion, Consumer goods & services

The French Shriner Brand has a rich history in style, innovation and comfort.

Joseph P. French founded his shoe company in the early 1860's to manufacture the very finest footwear for the gentlemen of the 19th century. French was joined in 1881 by Charles J. Shriner, who was also accomplished in shoe manufacturing. Together they developed the quality that was to become synonymous with the French Shriner Brand name.

Today at French Shriner, we continue to integrate new technologies and use meticulously tooled and honed leathers in creating each French Shriner dress and casual shoe.