Helina Baby Inc. is seeking to enhance its online presence and brand awareness through the implementation of a comprehensive SEO strategy. The project aims to provide learners with the opportunity to apply their knowledge of digital marketing and SEO techniques in a real-world context. The primary goal is to increase the visibility of Helina Baby Inc.'s website on search engines, thereby attracting more potential customers. Learners will analyze the current website, identify areas for improvement, and develop an SEO strategy tailored to the company's needs. This project will involve keyword research, on-page optimization, and the creation of SEO-friendly content. By the end of the project, learners will have a practical understanding of how to boost a brand's online presence through effective SEO practices.

The deliverables for this project include a detailed SEO strategy document and a report on the implementation process. Learners will also provide a list of targeted keywords, optimized web pages, and a content plan designed to improve search engine rankings. Additionally, a presentation summarizing the strategy and its expected impact on brand awareness will be required.