The main goal for the project is to figure out what data we need to be capturing and how to analyze it to gain new insights about how we can grow our business and improve services for our users. This may include answering questions such as

• What data we need to be capturing
• How we can capture the necessary data points
• How we can use and analyze captured data to gain new insights
• How we can build and train advanced models to further optimize and automate value in our offering
• How we can visually represent the data using dashboards and reports to help internal and external stakeholders (team members, partners, users, etc) understand the information and insights gathered
• What new and disruptive technologies and models are being used in other organizations that may be a good fit for adoption at our organization?

Students may complete the project through work on some or all of the following tasks

• analyzing data from sources such as google analytics, social media, and other internal company data
• using analyzed data to provide insights about areas for improvement
• building and analyzing surveys to identify current and potential user interests, needs, and wants
• creating user profiles and segmenting them to reveal ideal target users
• discovering insights about how we can provide more value to our users (eg. bring attention to information, products, and services that they want/need)
• optimizing logistics (eg. minimize costs, minimize environmental impacts, minimize wait times)
• forecasting supply and demand, figuring out how to help vendors optimize product pricing
• optimizing local production (eg. know when and how much of each product to produce)
• predicting production irregularities using external data sets (eg. weather & satellite data to predict yield and loss, machine breakdown, or employee turnover, etc)

You will work closely with the project lead who is supervising and available for questions. This will also include occasional progress meetings where adjustments to your tasks and duties can be made if necessary.